MIDCITY KITCHEN
MIDCITY KITCHEN
Tasked with creating a comprehensive campaign for an up-and-coming collaborative restaurant in the Twin Cities. My team developed a creative concept centering around the restaurant as a “culinary playground.”
Our campaign was selected by the restauranteur and used for further development. '
Campaign Concept
Our concept encompasses the creativity and fresh ideas that the chefs bring to MidCity Kitchen. Since the chefs are free to express their craft, we refer to it as a “playground” where experimentation and fun are encouraged. We took inspiration from the speakeasy aesthetic as well as using the brand book from MidCity Kitchen.
Creative Work
Campaign Rationale
Our campaign, centered around the tagline “The Culinary Playground of the Twin Cities," captures the innovative and spirited environment of MidCity Kitchen.
The word "playground" reflects experimentation and joy, aligning perfectly with MidCity’s mission to empower up-and-coming chefs and foster connections through food.
We incorporated the aesthetics of a speak-easy to highlight the special and vibrant MidCity Kitchen experience.
By implementing the creative pieces, we clearly communicate your commitment to fostering a community of creative-spirited individuals. This approach will inspire and engage your intended audience.