MINNEAPOLIS PICKLEBALL CLUB
MINNEAPOLIS PICKLEBALL CLUB
My team was tasked with creating a comprehensive campaign for state of the art private pickleball club in downtown Minneapolis. After analyzing the situation and creating a creative brief, and a customer profile, we developed a creative concept focused on highlighting the features that makes MPLS Pickleball Club the ultimate place to play pickleball.
Our campaign was selected by the entrepreneur and used for further development.
Campaign Concept
The campaign concept for the Minneapolis Pickleball Club aims to convey to the target audience that it is the ultimate place to play pickleball.
By highlighting the unique features of the club, such as its strong sense of community, ideal location, and inclusive atmosphere
Create a convincing argument that surpasses any price considerations
Using visually appealing aesthetics that align with the desired vibe, we will captivate potential members
“Exclusive Pickleball,
Inclusive Community.”
Creative Work
TikTok Ad Storyboard
Instagram Carousel Ad
Facebook Ad
Campaign Rationale
The Minneapolis Pickleball Club's campaign concept caters to their target audience of busy working professionals aged 25-55. By emphasizing community and a welcoming atmosphere, the concept appeals to their desire for social exercise and competition. By highlighting the exclusivity aspect of the club we position it as the ultimate pickleball destination. This creates a convincing suggestion for membership.