MonnaLuna Firenze
In the Spring of 2024, I studied abroad for four months in Florence, Italy. During my time in Florence, I interned at MonnaLuna Firenze, a local artisan jewelry business. This incredible opportunity allowed me to learn extensively about international marketing and cross-cultural social media communication.
My role: Social Media Manager
Develop and execute comprehensive social media strategies to meet business objectives, including increasing awareness, driving website traffic, and generating sales for a local business in Florence, Italy
Create engaging and high-quality content for multiple social media platforms and manage social media channels; including content scheduling, posting, and monitoring user engagement
Create culturally relevant content and adapt messaging to resonate with diverse international audiences while maintaining brand consistency
